Eurest

Turning Ethical Values into Engaging Brand Concepts

I directed the creative strategy and concept development for a sustainability-focused brand initiative supporting Eurest’s tender proposals. Working closely with the internal Compass team, I created campaign concepts designed to position Eurest as a credible, sustainability-driven partner — one whose values aligned with both client expectations and community impact.

The work combined strategic and creative thinking, exploring ways to address key environmental themes such as waste reduction, food miles and responsible sourcing. I shaped the visual and messaging approach to ensure these ideas were not only compelling on paper but practical for in-unit implementation, strengthening Eurest’s sustainability narrative across tenders and customer engagement materials.