Design and Direction

I'm a senior creative lead helping global brands and ambitious businesses turn challenges into clear, compelling ideas. I work across brand, campaigns, packaging, and digital, leading the creative thinking while staying close to the work from concept through to execution.

Hire me

Some of the...
Brands I've worked with

Selected work

Nestlé – We Proudly Serve Starbucks
Leading the creative direction for Nestle's We Proudly Serve Starbucks program across the UK and EMENA.
Sodexo – Modern Recipe
Shaping the creative approach and building a scalable communications system to transform the modern recipe workplace dining experience.
Resolution Tax
Creating a distinctive brand identity for a specialist tax consultancy from the ground up.
McCormick – Frank's & French's
Developing a targeted campaign to reposition Frank's & French's for the UK fast food market.
Compass Group – Eurest
Shaping the creative direction of a sustainability-led workplace dining concept for EUREST.
Tokyo College of Sushi & Washoku
Creating the brand identity and digital presence for the UK's first specialist Japanese culinary college.

From concept to craft

I like getting under the skin of a brief, understanding the bigger picture, and finding the idea that brings it all together. Whether shaping creative direction, developing a campaign, or building a brand, I'm interested in work that has a clear purpose and connects with the people it's for. 

Creative at heart and strategic in my thinking, I'm comfortable seeing the big picture and getting into the detail. I enjoy collaborating with good people, challenging ideas, and turning ambitious thinking into work that delivers.

Let's Talk

If you'd like to discuss a project, opportunity, or just say hello, drop me an  email or connect with me on LinkedIn.

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