Design and Direction

I'm a designer and senior creative lead helping global brands and ambitious businesses turn challenges into clear, compelling ideas. With particular experience in food, drink and hospitality, I work across brand, campaigns, packaging, and digital, leading the creative thinking while staying close to the work from concept through to execution.

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Brands I've worked with

Selected work

Nestlé – We Proudly Serve Starbucks
Leading the creative direction for Nestle's We Proudly Serve Starbucks program across the UK and EMENA.
Sodexo – Modern Recipe
Shaping the creative approach and building a scalable communications system to transform the modern recipe workplace dining experience.
Resolution Tax
Creating a distinctive brand identity for a specialist tax consultancy from the ground up.
McCormick – Frank's & French's
Developing a targeted campaign to reposition Frank's & French's for the UK fast food market.
Compass Group – Eurest
Shaping the creative direction of a sustainability-led workplace dining concept for EUREST.
Tokyo College of Sushi & Washoku
Creating the brand identity and digital presence for the UK's first specialist Japanese culinary college.

From concept to craft

I like getting under the skin of a brief, understanding the bigger picture, and finding the idea that brings it all together. Whether shaping creative direction, developing a campaign, or building a brand, I'm interested in work that has a clear purpose and connects with the people it's for. 

Creative at heart and strategic in my thinking, I'm comfortable seeing the big picture and getting into the detail. I enjoy collaborating with good people, challenging ideas, and turning ambitious thinking into work that delivers.

Notable achievments

Wirehive 100 Awards – Creative of the Year Finalist

The Drum Design Census – Top 20 Agency (10–19 Staff)

The Drum RAR Awards – Packaging Finalist

Part of the team that created British Pie Week