Frank's & French's

Turning Up the Heat on UK Menus

For McCormick’s Frank’s RedHot and French’s Classic Yellow Mustard brands, I developed the campaign identity, website and photography direction to reintroduce both products to the UK fast-food market. Working within the agency team, I defined the creative direction and oversaw additional assets that positioned the pair as menu essentials, supported by targeted media, events and promotional activity that drove nationwide engagement.

Grounded in consumer insight and market trends, the campaign achieved strong reach and engagement – quickly generating media opportunities to see of over 500,000, a PR reach of 420,000, and highly positive client feedback on both the creative and microsite.