McCormick – Frank's & French's

Leading the Creative Direction for a Nationwide Brand Relaunch.

I led the creative development of the campaign identity, microsite, and photography direction for the reintroduction of Frank's RedHot and French's Classic Yellow Mustard to the UK fast food market. Working as part of the agency team, I created a nationwide campaign that positioned the brands as menu essentials for independent casual dining operators, delivering a cohesive creative identity across digital, promotional, and event activity.

Grounded in consumer insight and market trends, the campaign generated more than 500,000 opportunities to see, achieved a PR reach of 420,000, and supported a nationwide activation that converted up to 70% of operator visits into active trials. The microsite and photography also received exceptional client feedback, helping to establish a strong creative platform for the brands' continued growth.