Modern Recipe

Design Systems for a Global Foodservice Brand

I developed the visual strategy and design system for Sodexo’s Modern Recipe restaurant concept, creating a complete suite of adaptable templates for both print and digital use. After researching high-street competitors, I defined four distinct visual styles – brand, sustainability, seasonal and promotional – and oversaw their implementation across a full set of communications, ensuring consistency and a cohesive customer experience.

Collaborating with Sodexo’s marketing and internal teams, I guided the process from concept through to delivery, leading designers through artwork production and maintaining alignment with brand objectives. The resulting framework equipped Modern Recipe’s internal teams with tools to produce on-brand communications efficiently and consistently, helping strengthen recognition, improve in-unit engagement and encourage customers to stay on-site.