Sodexo – Modern Recipe

Creating a Scalable Brand System for a Modern Workplace Dining Concept

I led the development of a new in-unit communications system for Sodexo's Modern Recipe, taking a hands-on role as lead designer throughout. The challenge was to create a contemporary, engaging customer experience that could compete with high street options and encourage employees to stay on site.

Working closely with Sodexo's marketing and internal teams, I defined the creative approach and visual system across brand sustainability, seasonal and promotional needs, creating a flexible toolkit for print, POS, and digital. Templates and guidelines enabled in-house teams to deliver consistent communications efficiently across multiple locations.