Resolution Tax

Clarity and Confidence in Complex Tax Disputes

Working independently, I developed the brand strategy and identity for Resolution Tax, a digital-first start-up specialising in complex tax disputes. Partnering directly with the founder, I defined the tone of voice, visual direction and overall creative approach – shaping how the brand communicated its expertise and modern outlook across digital and client-facing channels.

I created a complete identity system including logo suite, colour palette, typography, photographic style, design templates and digital guidelines, supported by messaging that reinforced the firm’s values of clarity, transparency and confidence. Designed to feel smart, scalable and sharply focused, the brand established a credible presence in a competitive professional landscape and provided a clear foundation for future growth.