Tokyo College of Sushi & Washoku, London

Creating an Authentic Japanese Brand for a New UK Campus

Working directly with Principal Masaru Watanabe, I led the brand development for the Tokyo College of Sushi and Washoku's first London campus, creating the identity and website for a new institution dedicated to authentic Japanese culinary education.

Guided by the Japanese principle of Kanso, refined simplicity, I developed the visual identity, brand system, and Webflow website, creating a digital presence that balanced authority with quiet elegance. The result was a cohesive and understated brand that honored the college's heritage, while providing a modern, credible platform for introducing authentic Washoku education to UK and European audiences.