We Proudly Serve Starbucks

Leading Creative Direction Within Global Brand Standards

Supporting Nestlé’s We Proudly Serve Starbucks programme across the UK and EMENA, I oversaw the design and production of a wide range of brand and marketing materials — from sales decks, proposals and event graphics to POS, in-store media and digital advertising. Acting as an extension of Nestlé’s marketing team, I ensured every piece reflected Starbucks’ global brand standards while meeting regional and audience-specific needs.

Working closely with marketing and account teams, I guided the creative approach to maintain authenticity to Starbucks’ tone while adapting for different audiences, from consumers to operators and staff. The work helped unify communications across markets, providing consistent, high-quality assets that supported Nestlé’s sales and marketing efforts during the brand’s expansion into new environments and partnerships.