Nestlé – We Proudly Serve Starbucks

Leading Creative Direction Across Global Brand Standards

As Head of Design and Creative, I led the creative relationship for Nestlé's We Proudly Serve Starbucks program across the UK and EMENA, overseeing the team delivering a broad range of brand, marketing, and sales communications.

Working closely with Nestlé's sales, marketing and account teams, I translated commercial objectives into clear creative direction, guiding work from campaigns and POS to in-store environments, digital, and events. A key part of my role was creative direction and brand stewardship, maintaining quality, consistency, and integrity across markets while balancing Nestlé's commercial goals with Starbucks' global brand standards. By adapting communications for different markets, audiences, and environments, we helped build a cohesive We Proudly Serve Starbucks presence as the program expanded across the UK and EMENA.