Design and Direction

I’m a Senior Creative and hands-on Design Lead that loves creating work that feels thoughtful, human and engaging. I love bringing ideas to life across all platforms, always with clarity, creativity and attention to detail. Blending creative flair with strategic thinking to produce work that strengthens brands and connects with audiences. Experienced in creating, evolving and applying brand guidelines across a variety of touchpoints, I pair hands‑on design craft with a collaborative approach to deliver distinctive, meaningful experiences.